adidas
For the latest and greatest in adidas, including Homme, women’s et kid’s, vêtements, Chaussures et accessoires, shop the ultimate three-stripe collection here at Sports Direct. This iconic range of everything sportswear and street style is set for action. Shop survêtements pour tennis, maillots de foot et chaussures de foot, sweatshirts to maillots de bain et chaussures de course pour running shorts, in a range made for footballers, gym-goers, runners, fashionistas and loungewear lovers. Samba, Predator, Copa, X, Runfalcon, Sereno … every range in every sport and style collection you've come to know and love is right here.
adidas FAQ's
What does adidas stand for?The word 'adidas' derives from the name of the brand's founder, Adolf 'Adi' Dassler, combining his nickname and the first three letters of his surname to create one of the most famous brand names in history.
adidas was founded back in 1924 in Herzogenaurach, Germany, which is still the global HQ of the company. You'll also find PUMA based in Herzogenaurach, created by Adi Dassler's brother, Rudolf, as part of a long-running sibling rivalry.
adidas is floated on the public stock exchange, allowing anyone to own a share in the company. Various large multinational investments groups control large amounts of adidas shares, with many becoming available after Adi Dassler's death in 1987.
adidas is pronounced ah - dee - das, with emphasis on the 'ah' sound at the start. adidas is often mispronounced in America where more emphasis is placed on the 'dee' part of the word and the 'das' is heard more as 'dus', erroneously.